Affordability and job security most important factors for first-time home buyers
New government incentives help but market fundamentals more important,
Canadians say
TORONTO, May 26 /CNW/ - Canadians who are considering purchasing their
first home are primarily motivated by lower home prices and very low interest rates, but some require confidence in the economy and their employment
prospects before they will enter the market, according to a report released
today by Royal Le Page Real Estate Services. Eighty-six per cent of potential first-time buyers say low interest rates make them more likely to purchase a home; 81 per cent cite lower housing prices as a motivating factor; while 76 per cent cite job security and 64 per cent say a stable economy is an important factor in their decision to buy.
Potential buyers were asked to rank their top incentives for purchasing a
first property. While home prices and interest rates took the number one and
two rankings, respectively, the third most popular incentive was the
First-Time Home Buyers' Tax Credit. The recently introduced Home Renovation Tax Credit for 2009 was cited by 42 per cent of potential first-time buyers as either 'very likely' or 'somewhat likely' to impact their purchasing decision.
"When first time buyers stepped out of the market in the fourth quarter of 2008, at the height of the global recession, their absence was profoundly felt. Without significant volumes of entry-level homes trading hands, the entire market limped through the winter months. First time buyers are back in force this spring, and with them the beginnings of a market recovery. While these consumers appreciate government incentives such as tax credits, greater RSP deduction limits and rebates on home renovations, it is markedly improved affordability that is proving to be the powerful drawing card," said Phil Soper, president and chief executive of Royal LePage Real Estate Services.
"Our survey demonstrates how important affordability factors such as interest rates and house prices are in stimulating demand."
Across the country, potential first-time homebuyers agreed that affordability was their top consideration, however the survey also revealed differences amongst buyers in various regions of Canada. In provinces such as British Columbia where high housing prices have kept some buyers out of the market in recent years, 92 per cent of potential first-time buyers are now motivated by low interest rates and 96 per cent say lower home prices are likely to prompt them to buy.
In Atlantic Canada, where local economies have been resilient in the face of a worldwide recession and housing markets remain stable, 43 per cent of first-time buyers say they that job security is a factor in their decision to buy, while 84 per cent of buyers in British Columbia and Alberta said job security will influence them.
Atlantic Canadians were less motivated than other Canadians by declining interest rates, with only 72 per cent saying it will likely prompt a buying decision, compared to 86 per cent of Canadians overall. Buyers in Ontario and Quebec rated the Home Renovation Tax Credit as a bigger factor in their buying decision, compared to the Canadian average.
Mr Soper continued, "The significant response differences from region to region show how closely the residential real estate market is tied to broader economic trends and consumer confidence. Buying your first home is a major life decision, and people are more likely to purchase a home if they feel comfortable about the state of the economy and confident that they will have a job to support their new mortgage obligation."
Top Incentives for First-Time Buyers Across Canada
Potential first-time buyers were asked to choose their number one incentive for purchasing a first property. The table shows the percentage of respondents who selected each factor as their top incentive.
-------------------------------------------------------------------------
BC &
Overall Territories Alberta Prairies Ontario Quebec Atlantic
-------------------------------------------------------------------------
Lower Housing
Prices 33% 49% 48% 55% 32% 13% 26%
-------------------------------------------------------------------------
Low Interest
Rates 27% 32% 29% 4% 23% 41% 17%
-------------------------------------------------------------------------
First-Time Home
Buyers' Tax
Credit 12% 3% 10% 22% 15% 11% 10%
-------------------------------------------------------------------------
Job Security 10% 6% 5% 2% 10% 16% 15%
-------------------------------------------------------------------------
Additional
Government
Actions to
Stabilize
Housing less less
Markets 3% 3% than 1% 10% 3% 4% than 1%
-------------------------------------------------------------------------
Home Renovation less
Tax Credit 2% 1% than 1% 1% 1% 3% 11%
-------------------------------------------------------------------------
Stable less less less
Economy 2% 2% than 1% than 1% 3% 2% than 1%
-------------------------------------------------------------------------
Greater RSP
Deduction less less less
Limits 1% than 1% 1% than 1% 1% 1% than 1%
-------------------------------------------------------------------------
Stable
Financial less less less less less less
Markets than 1% than 1% than 1% than 1% 1% than 1% than 1%
-------------------------------------------------------------------------
REGIONAL SUMMARIES
Alberta
Alberta's urban centres continue to be popular with first-time buyers, who make up nearly a third of home sales in both Calgary and Edmonton.
Condominiums and detached bungalows are the most popular choices for first-time buyers in Edmonton, where lower housing prices and low interest rates are the biggest incentives for buyers entering the market for the first time. Popular areas for new buyers include the suburbs, where a new condominium may be within budget, the university area, where many parents are buying for their kids, Allendale and McKernan. In Calgary, new buyers are most interested in inner city condominiums and detached houses in the suburbs, with many seeking new or renovated homes.
British Columbia
With home prices either flat or declining in many communities in British Columbia and with interest rates at record lows, first-time buyers are taking advantage of greater affordability, with female buyers leading the trend.
Sixty per cent of the buyers getting into BC's housing market for the first time are women. In British Columbia, 40 per cent of prospective first-time buyers intend to purchase a 'fixer-upper' while 80 per cent would take advantage of the Federal Government's Home Renovation Tax Credit in making upgrades to a home. First-time buyers in Vancouver are favouring condominiums and townhomes, however an increasing number of entry-level buyers are finding affordable detached homes outside the city in the Fraser Valley suburbs.
